Paul Zak is a an American economist known as a proponent of neuroeconomics. This is a video where Paul Zak talks about oxytocin at TED Global, in July 2011 . We know that oxytocin is responsable for attachment (between mother and newborn, or between lovers), but Zak’s book The Moral Molecule published 2012 by Dutton discusses the role of oxytocin in human experiences and behaviors such as empathy, altruism, and morality. Zak is often interviewed in the media on topics ranging from economic policy to romantic relationships. He is often called “Dr. Love” and believes in the habit of hugging people to raise oxytocin levels. Zak suggests that intimate contact, using social ritual and social media raises oxytocin levels.
Zak is professor at Claremont Graduate University in Southern California, he directs the Center for Neuroeconomics Studies at Claremont Graduate University and is a member of the Neurology Department at Loma Linda University Medical Center.