Unmasking Motherhood – Video

Katherine Wintsch at TEDxRVA 2013

Shortly after Katherine Wintsch returned from her second trip to the delivery room, her perceptions of the world around her began to change. The idealized visions of mom-dom that marketers and media were painting did not match the upside-down reality staring her in the face. In 2010, Katherine founded The Mom Complex, a global consultancy that helps companies like Walmart, Hasbro, and Kraft tap into the zeitgeist of contemporary motherhood and create game-changing products and services. The division was launched with a splash, with media seeking out Katherine for her unique perspective on marketing to moms.

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