Video

Want to be an activist? Start with your toys – video

https://www.youtube.com/watch?v=cTK_cJVryIc

McKenna Pope’s younger brother loved to cook, but he worried about using an Easy-Bake Oven — because it was a toy for girls. So at age 13, Pope started an online petition for the American toy company Hasbro to change the pink-and-purple color scheme on the classic toy and incorporate boys into its TV marketing. In a heartening talk, Pope makes the case for gender-neutral toys and gives a rousing call to action to all kids who feel powerless.

Why you should listen

According to TED: If anyone’s still worried about today’s teenagers melting their brains on the Internet, there’s at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope’s four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.

Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.

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